Go-To-Market Strategy
Execution Playbook
For each vertical: what AI handles 24/7, where humans pick up the phone, where closers meet in person, and where field reps go into offices.
AI vs Human Leverage by Vertical
Doctor Activation
Get existing patients inside signed doctor offices onto the RevDoc app. The warmest leads in the entire system.
AI Agents — 24/7 Automated
6 tasks running autonomously
QR Code Generation
On demandUnique branded codes per practice, auto-generated with tracking URLs
Dashboard Analytics
24/7Real-time activation %, revenue tracking, leaderboard rankings
Patient Retargeting
24/7AI identifies patient conditions, surfaces relevant paid services (peptides, BH, CGM)
Engagement Emails
DailyAutomated re-engagement for inactive patients, appointment reminders
Staff Performance Reports
WeeklyWeekly reports on which staff members are driving the most signups
Revenue Attribution
24/7Track exactly which patients generate which revenue streams
Phone — Inside Sales
Humans picking up the phone
Office Manager Check-ins
Inside sales rep — Weekly calls
Activation Rate Follow-up
Account manager — When rate drops below 30%
Field Reps — In Office
Going into offices, training staff, setting up
Initial Staff Training
Field activation specialist — 30-min training session at the office. Show staff how to mention app, where QR codes go.
QR Code Placement
Field activation specialist — Place posters, counter cards, exam room cards. Takes 15 min.
Follow-up Office Visit
Field activation specialist — Check activation rate at 30 days. Retrain if below 25%.
Team Hiring Roadmap
Month 1-2 (AI First)
3 Humans + 20 AI Agents
- Justin (strategy + AI operations)
- 1 inside sales rep (phone follow-ups)
- 1 field activation specialist (office visits + training)
- AI handles: data, outreach, dashboards, retargeting, pipeline
Month 3-6 (Scale)
8 Humans + 20 AI Agents
- +2 inside sales reps (MSO/employer phone outreach)
- +1 channel director (broker partnerships)
- +1 enterprise sales (hospital systems)
- +1 field activation specialist (more offices)
Month 6+ (National)
15 Humans + 20 AI Agents
- +Regional sales managers (TX, CA, NY)
- +Field activation teams per region
- +Government relations for rural/federal
- AI still handles 60%+ of all work at national scale
AI handles 60-95% of the work for the top 4 verticals (Doctor, Patient, MSO, Employer). Human closers are only needed for hospital systems and carrier deals. The first 3 months require just 3 humans.
Live Demo
Doctor Dashboard
See what activated doctors see — revenue, leaderboard, patients →
The Machine
What We Offer
20 AI agents, economics, the flywheel →
Where to Focus
Market Opportunity
FFS vs MA by state — 16 states loaded →
Built by AffixedAI | AI-Leveraged Growth Operations